Fenty Beauty

Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her
mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice
for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become
the boundary-breaking icon she is today.

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void
in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere
would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types,
and pinpointing universal shades.

Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately
“make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says.
“It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do
something new or different.”