Matte that blurs, Care that cuddles Lip Idôle Cuddleblur™, the 1st Inflatable Lip Velvet that blurs lips in 1 swipe! 92% of women agree your lips feel cared for thanks to the innovative lightweight formula which blurs like a primer and cuddles lips in moisture*. The mistake-proof applicator perfectly cuddles your lips and spreads the product evenly leaving your lip lines blurred for up to 12H**. CuddleBlur™ is not just cuddling your lips, but it is also caring for them! Boosted with Squalane, CuddleBlur™ is making your lips look & feel smoother after 2 weeks of wear*. Dry lips? Not with my blur! 90% of Women agree that your lips feel cushiony & moisturized after applying CuddleBlur™ for the perfect blur without leaving your lips dryed out*. The irresistable scent of hot & buttery popcorn with a touch of caramelized sugar, will make you want to lounge in it all day long! *Consumer Test on 117 Women ** Consumer Test on 67 Women