Paradigme Eau de Parfum

Paradigme, a fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives.

Paradigme Eau de Parfum expresses sophistication and avant-garde in an unexpected masculine ambery woody scent.

Paradigme Eau de Parfum rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet highly sophisticated ambery woody signature oscillating between enveloping warmth and exhilarating freshness.

The obsession for this composition was audacity, the audacity to challenge classicism to propose a new model, more sensual and magnetic.”
Marie Salamagne, Master Perfumer

FRAGRANCE NOTES:

• Fragrance Family: Ambery Woody
• TOP NOTES: Calabrian Bergamot Heart
  Uplifting the entire composition, Calabrian bergamot heart prolongs the sense of vibration.
• HEART NOTES: Bourbon Geranium
  At the heart, green bourbon geranium is reinvented with floral rosy facets.
• BASE NOTES: Ambery Woods
  Opening on base notes of warm and sensual ambery woods.

THE BOTTLE:
The Prada Paradigme bottle invites curiosity with an architectural silhouette of elegance and an avant-garde statement through the tilted Prada triangle. A bottle lacquered in a black to green gradation, the house’s iconic color.

REFILLABLE DESIGN:
Crafted with sustainability in mind, a 150ml refill of Prada Paradigme helps consumers save 65% glass, 75% plastic, and 100% metal when compared to three new 50ml bottles of the fragrance.

HOW TO USE:

• Fragrance is intensified by the warmth of your own body. Apply in the creases of your knees and elbows for a strong and long lasting perfume scent.
• If you prefer placing fragrance on your wrists, be sure to reapply after frequent hand-washing, as this tends to rinse off the scent.
• After applying your fragrance, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly.

INGREDIENTS:

• ALCOHOL • PARFUM / FRAGRANCE • AQUA / WATER / EAU • COUMARIN • LINALOOL • LIMONENE • CITRONELLOL • DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE • ALPHA-ISOMETHYL IONONE • GERANIOL • BENZYL BENZOATE • CITRAL • BENZYL CINNAMATE • CINNAMAL • BENZYL ALCOHOL • FARNESOL • METHYL ANTHRANILATE • EUGENOL