Headline Sponsor of Hockey

We are proud to be the headline sponsor of hockey on SuperSport Schools, supporting one of South Africa’s most widely played school sports and the communities behind it.

This partnership is about more than the game. It is about passion, pride, and the opportunity to invest in the next generation across the country.

Why School Sport Matters

At Edgars, we believe in showing up where life happens. School sport is one of those spaces filled with energy, ambition and shared pride.

This collaboration reflects our commitment to staying relevant in the everyday lives of South Africans, not only as a retail brand, but as a brand that supports community, growth and potential.

Investing in the Future of Hockey in South Africa

For nearly a century, Edgars has grown alongside South African families. Supporting school sport is a natural extension of that legacy.

Hockey builds confidence, resilience and teamwork — values that go far beyond the field. By partnering with SuperSport Schools, Edgars is backing young people at an important stage in their journey and investing in the future of South African talent.

“When we support school sport, we support the growth of future leaders, teammates and communities.”

Building Relevance Beyond Retail

This collaboration strengthens Edgars’ role as a national brand embedded in community life.

It reflects a long-term commitment to the people, places and passions that matter to South Africans — and a belief that real relevance is built through shared value, not just visibility.

School Community Impact

1. Visibility for school sport
   By helping bring hockey to more screens, we are giving schools, players and supporters a bigger platform to be seen and celebrated.
2. Supporting & Celebrating youth talent & culture
   We are backing a sport that gives young people the chance to grow in confidence, discipline and teamwork.
3. Connection with families and communities
   School sport brings people together. This partnership allows Edgars to be present in the moments that matter to families across the country.
4. Long-term commitment
   This is not a once-off campaign. It is a meaningful partnership that reflects our commitment to community relevance and national pride.

What School Sport Means to Us

School sport helps shape young people on and off the field. It builds character, creates connection and brings communities together.