Sponsor of hockey
We are proud to be the headline sponsor of hockey on SuperSport Schools, supporting one of South Africa’s most widely played school sports and the communities behind it. This partnership is about more than the game. It is about passion, pride, and the opportunity to invest in the next generation across the country.
WHY SCHOOL SPORT MATTERS
At Edgars, we believe in showing up where life happens. School sport is one of those spaces filled with energy, ambition and shared pride. This collaboration reflects our commitment to staying relevant in the everyday lives of South Africans, not only as a retail brand, but as a brand that supports community, growth and potential.
INVESTING IN THE FUTURE OF HOCKEY
For nearly a century, Edgars has grown alongside South African families. Supporting school sport is a natural extension of that legacy. Hockey builds confidence, resilience and teamwork; values that go far beyond the field. By partnering with SuperSport Schools, Edgars is backing young people at an important stage in their journey and investing in the future of South African talent.
BUILDING RELEVANCE BEYOND RETAIL
This collaboration strengthens Edgars’ role as a national brand embedded in community life. It reflects a long-term commitment to the people, places and passions that matter to South Africans and a belief that real relevance is built through shared value, not just visibility.
“When we support school sport, we support the growth of future leaders, teammates and communities.”
- Norman Drieselmann CEO
SCHOOL COMMUNITY IMPACT
Visibility for school sport:
By helping bring hockey to more screens, we are giving schools, players and supporters a bigger platform to be seen and celebrated.
Supporting & Celebrating youth talent & culture:
We are backing a sport that gives young people the chance to grow in confidence, discipline and teamwork.
Connection with families and communities:
School sport brings people together. This partnership allows Edgars to be present in the moments that matter to families across the country.
Long-term commitment:
This is not a once-off campaign. It is a meaningful partnership that reflects our commitment to community relevance and national pride.
WHAT SCHOOL SPORTS MEANS TO US
Edgars is proud to support hockey on SuperSport Schools,
and proud to stand behind the communities shaping South Africa’s next generation.