Pure Color Envy Defining Eyeshadow - Wet/Dry
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High-definition color in high-visibility finishes.
Strong. Uninhibited. Impulsive. Sweep on a weightless, ultra-fine hybrid formula that brings out the best properties of a cream, powder and gel—all in one. Glides on silky, blends effortlessly. Our innovative True Vision™ technology creates the perfect balance of color purity, clarity and texture. Apply dry for a softer, more translucent finish or wet for more intense color and depth. At last, high-definition eye color as individual as you are. Each shade comes in one high-visibility finish: Matte (rich muted suede), Velvet (soft plush semi-matte), Luminous (pearlescent shimmer) or Brilliant (sparkling chrome metallic).