{"product_id":"elvive-colour-protect-shampoo-400ml-44143801","title":"Colour Protect Shampoo","description":"\u003cdiv class=\"rich-text\"\u003eA creamy \u0026amp; rich formula, is ideal to protect and nourish colour treated hair and prolong the intensity of colour.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"oap-collapsible__content\"\u003e\n\u003cdiv class=\"rich-text\"\u003e\n\u003cdiv class=\"component-content\"\u003e\n\u003cdiv class=\"field-text\"\u003e\n\u003cp\u003e\u003cspan\u003eRepeated washing, sun exposure, pollution and external aggressions can make \u003c\/span\u003e\u003cspan\u003ecolour\u003c\/span\u003e\u003cspan\u003e treated hair more sensitive. With time \u003c\/span\u003e\u003cspan\u003ecolour\u003c\/span\u003e\u003cspan\u003e fades, losing its shine and intensity. The secret to \u003c\/span\u003e\u003cspan\u003ecolour\u003c\/span\u003e\u003cspan\u003e protection is a creamier formula which is easier to rinse out. The L'Oréal Laboratories have created a formula which acts on 3 Dimensions of \u003c\/span\u003e\u003cspan\u003ecolour\u003c\/span\u003e\u003cspan\u003e - Intensity, Luminosity, Reflection. The secret to maintaining \u003c\/span\u003e\u003cspan\u003ecolour\u003c\/span\u003e\u003cspan\u003e intensity is the new \u003c\/span\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003cspan\u003e-Seal Elixir™ which has been developed to intensively condition, to help protect \u003c\/span\u003e\u003cspan\u003ecolour\u003c\/span\u003e\u003cspan\u003e from fading and preserve its intensity. Protects Hair. Hair looks vibrant. Prolongs Radiance: The formula with concentrated nourishment intensely nourishes the hair and \u003c\/span\u003e\u003cspan\u003esmoothes\u003c\/span\u003e\u003cspan\u003e its surface. Shine is revived and radiance is prolonged.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Loreal","offers":[{"title":"400ml","offer_id":62205294674290,"sku":"44143801-400ML","price":119.95,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/9947\/8299\/files\/3600524140120_1.jpg?v=1788455802","url":"https:\/\/www.edgars.co.za\/products\/elvive-colour-protect-shampoo-400ml-44143801","provider":"Edgars","version":"1.0","type":"link"}