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Are you searching for your signature scent?
Let us decode perfumes – from florals to fresh– so you can pick your perfect one.

A fragrance is an effective way to subtly communicate who you are as a person.
To help you on your journey, here are the five main fragrance families most perfumeries use to characterise their olfactory concoctions.

You can now choose your perfume like a pro.


The floral family draws its influence from something a simple as a single rose petal to complex compositions of heady bouquets with jasmine, gardenia and more.


Associated largely with rich, spicy and sensual scents, the oriental family ranges from sweet vanilla and cinnamon to potent musk and patchouli.


Woody fragrances evoke earthly elements of forests, damp grass or freshly fallen leaves. Bold and unassuming, these elegant and sensuous blends often combine the alluring notes of cedar, sandalwood and vetiver.


A wide range of clean, lively scents is found within the fresh family, including greens, aquatics and citrus.

Green notes are often associated with the crisp scents of the outdoors; waternotes invoke the spirit of the sea or the smell of rain; and citrus is comprised of the juices of lemons, oranges, bergamot, grapefruit and mandarins.


Oud (pronounced ood), also known as agarwood, is one of the rarest and most expensive components used in perfumery. When the wood becomes infected with a particular type of mold, the tree reacts by producing a dark, scented resin, which is often referred to as ‘liquid gold’.

Powerful, complex and instantly recognisable. Although oud comes in his and hers fragrances, oud is generally for everyone


If you want to leave a lasting impression,
consider the fragrance concentration.

Rich, complex and more expensive, parfum lasts the longest, as it contains the highest amount of fragrance and essential oils.

EDP may contain more alcohol (and less fragrance) than parfum, but it’s still quite a strong scent and can last anywhere from four to five hours.

A lighter version of perfume and eau de parfum, EDT costs less and lasts for up to two to three hours.

Containing the least amount of fragrance, colognes are extremely light and fresh, and perfect for the summer months.

Eau fraiche is similar to eau de cologne in that the scent will generally last for up to two hours. Eau fraiche has an even lower concentration of fragrance than eau de cologne. While eau fraiche has a low fragrance concentration, it does not contain a high amount of alcohol. Along with the fragrance, the remainder of eau fraiche is mostly water.

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