Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry.
A new masculine spirit exploring the house codes of duality, contradiction and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism.
Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature, as a metaphor for personal transformation.
A new man. A Hero.
Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas.