Levi’s® is back! The Levi’s® brand epitomises classic American style and effortless cool. Their jeans are a modern twist on classic styles that have defined generations. Their iconic 501 jean forms the blueprint for every pair of jeans in existence—burned into the world’s collective cortex ever since Levi Strauss introduced them in 1873. To this day they’ve never gone out of style. And they never will.