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 We stand for beauty in all its glorious forms

I’MPERFECTION is when we totally own our perfect imperfections. And we just can’t get enough of the I’MPERFECTION inspo from our Beauty Squad. Diverse, beautiful and real, they embrace what they’ve been given, they challenge the stereotypical ideals of beauty, and now they’re sharing all their beauty secrets and favourite products to inspire all of us to make our own unique statements of I’MPERFECTION.

… because you’re more beautiful than you think. #I’MPERFECTION.

Mihlali @mihlalii_n

From make-up tutorials to setting the social media wires aflame. Mihlali N (Hlali to those who know her) is the master of the highlight and contour.

She’s redefining and shining a spotlight on African beauty through her YouTube vlogs.  Watch as she brings her truth to African beauty.


Unfiltered, unashamed and undefinable. Matte Jacobs embraces his imperfections and claims his true worth.

Through the trio of beauty, makeup, modelling and vlogging, Matte provokes society's notions about gender. 

Michelle @mosalakaem

She is strong, independent and lives her life authentically. Meet Michelle Mosalakelae – the North star of telenovela-turned-soap-opera Isibaya.

Michelle embraces what sets her apart from the crowd. She chooses to see albinism as her strength and never a limitation. No matter what you think about her, you can’t ignore her.

Raw, unpredictable and undeniably real. Lexa Cleo is a model, fashion lover, and layered with a love for music.

She wears her true colours for the world to see and is someone who epitomises the belief of being your unapologetic self.

Y Furmie @yasminfurmie

She is humble, unconventional and defies age stereotypes. Meet South Africa's fashion O.G. She’s no stranger to the industry.

She is a fashion icon, brand-owner and all-round boundary-breaker. She shows that with age you have nothing to fear, knows that if you are true to yourself, you have everything to gain!

Urban Mimz @urban_mimz

Ncumisa Duma, better known as Mimi is an African hair guru. She untangles its roots and retells the story of African hair, one style at a time. We call her an artist.

Mimi works with the likes of Thandisa Mazwayi, Caster Semenya and DJ Doowap, weaving stories through every braid, curl loc and strand.

For her it's not just hair, there is a bigger narrative to tell.

Smash Afrika @smashafrika

Pay attention, listen and be enthralled by the voice from heaven, Smash Afrika. For those who don’t know him, trust, you soon will.

He’s a popular radio host who is unapologetically loud, fun and memorable. He fully embraces who he is, undeniably so, and runs with it faster than you can say Smash.

She says it all, without showing too much. Modest yet elegant, that’s the story of Nabilah Kariem Peck. Nabilah is an Influencer, stylist and fashionista with a different take on fashion. She tackles misconceptions of hijabs and speaks her truth.

For Nabilah fashion is more than style, it’s a reflection of her freedom to express herself and her culture.

Follow our Beauty Squad’s journey @edgarsbeauty as they celebrate I’MPERFECTION.
How do you celebrate yours?