Be Legendary Cream Lipstick

WHAT IS IT?

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You inspired us to think big in revamping our Be Legendary cream lipstick collection, so we did—adding 12 new shades in outrageously rich and creamy reds like “Get Fired”, stunning pinks, sultry berries and super flattering neutrals like “Famous”. What we didn't change is our beloved by beauty-editors formula, known for gliding on easily and lasting all day.

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WHY IT'S UNIQUE:

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Our Be Legendary blend of intense pigments and luxurious emollients saturates lips with brilliant colour that looks amazing and feels feather-light. We created and tested every hue in our L.A. photo studio to guarantee colour stays true in photographs and stays put throughout an all-day shoot.

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BRAGGING RIGHTS:

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12 new provocative shades—including 3 “no rules” reds that flatter every skin tone - Pigment-loaded cream glides on in one swipe and feels lush and light on the lips - Moisturizing satin-smooth formula softens and protects lips with shea butter and vitamins C and E.

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THE PHOTO FACTOR:

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“Stopping for touch ups in between takes is an on-set headache. Our lipstick stays on and looks amazing, in the studio and in sunlight.”—Davis Factor, Founder and Photographer

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GET IT ON:

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Make lips even more luscious by changing their shape. Subtly round out your upper lip around the cupid's bow with Always Sharp Lip Liner for an iconic, heart-shaped pout.